{"id":987582731,"date":"2024-10-23T13:24:15","date_gmt":"2024-10-23T11:24:15","guid":{"rendered":"https:\/\/edinagora.eu\/why-does-a-cheap-website-cost-so-much-more\/"},"modified":"2024-11-20T16:40:53","modified_gmt":"2024-11-20T15:40:53","slug":"why-does-a-cheap-website-cost-so-much-more","status":"publish","type":"post","link":"https:\/\/edinagora.eu\/en\/why-does-a-cheap-website-cost-so-much-more\/","title":{"rendered":"Why does a cheap website end up costing you more?"},"content":{"rendered":"\n

A well-functioning web presence isn\u2019t just about putting your services and contact information somewhere in a dusty corner of the internet. <\/strong><\/p>\n\n\n\n

Why DIY websites hurt<\/strong><\/h3>\n\n\n\n

Let\u2019s say you\u2019re a helping professional\u2014coach, mental health worker, psychologist, counselor, or alternative healer. Your job is based on trust and credibility. People find you in two ways: personal recommendations or online searches. Recommendations are great, but they\u2019re like gambling\u2014some days clients show up, other days the calendar is empty. And while you are probably a helper at heart, don\u2019t forget that you\u2019re also running a business. And that means you need regular income, which requires a predictable client base. This doesn\u2019t just magically appear around you or manifest solely through the power of your thoughts. <\/p>\n\n\n\n

If you rely solely on recommendations, you\u2019ll likely encounter random clients who are far from your ideal. The uncertainty will stop you from filtering who you work with\u2014you\u2019ll feel like you have to accept everyone (and everything) for fear of what tomorrow might bring. You\u2019ll meet clients who aren\u2019t truly committed, and you\u2019ll find yourself questioning your skills and knowledge because you don\u2019t feel effective. The truth is, the problem isn\u2019t you or your skillset; it\u2019s the misconceptions you\u2019ve been sold about client acquisition.<\/p>\n\n\n\n

The result? You won\u2019t attract enough of the right clients who truly value your work, and you\u2019ll end up headed for burnout. To avoid this downward spiral, it\u2019s essential to recognize that a stable online presence isn\u2019t optional\u2014it\u2019s absolutely crucial for the success of your business.<\/p>\n\n\n\n

Why investing in a website is worth it<\/strong><\/h3>\n\n\n\n

First impressions are everything. Prospective clients will immediately check you out online. If they find a polished, professional website, you\u2019ve already won points. But if they stumble onto a clumsy, DIY site that falls apart on mobile and contains irrelevant content, well… they\u2019ll be heading for the back button.<\/p>\n\n\n\n

\n

And here\u2019s the thing: It\u2019s not enough to be an expert in your field\u2014you need to look like one! People need to trust you before they even meet you, and first impressions are critical in building that trust.<\/p>\n<\/blockquote>\n\n\n\n

\u201cBut my friend can do it for cheap!\u201d<\/strong><\/h3>\n\n\n\n

Ah, the classic \u201cfriend of a friend\u201d solution! Yes, you probably have a friend who will throw something together for 150 euros. But then come the issues: the website won\u2019t be responsive (it breaks on mobile), it\u2019ll be hard to navigate, the site structure will be a mess, and the content… well, let\u2019s just say it won\u2019t represent what you do accurately.<\/p>\n\n\n\n

And here\u2019s where it gets awkward: how do you tell your friend that their work isn\u2019t up to par? Awkward, right? Plus, since they\u2019re working for cheap, they\u2019ll likely lose enthusiasm after the second revision. With no contract in place, there\u2019s no clear accountability, leaving you with a website that doesn\u2019t work\u2014for you or your clients. And while it might have been \u201ccheap,\u201d it ends up being an expensive lesson.<\/p>\n\n\n\n

You paid the low price for a website that not only doesn’t help with attracting clients but actually worsens the situation.<\/strong><\/p>\n\n\n\n

Another common scenario: You hire someone for a mid-range price, and they deliver a decently functioning, average-looking template site. However, since they don\u2019t understand your industry, your business goals, or the specialized communication that\u2019s crucial in building a helper-client relationship, the website won\u2019t be effective.  <\/p>\n\n\n\n

I\u2019ve often mentioned that online visitors make a decision in less than 2 seconds about whether to stay or leave a page. That\u2019s why understanding the depth of your profession is essential in web design too. I focus on designing websites for helping professionals because, with 25 years of experience in this field, I have an in-depth understanding of what works and what doesn\u2019t in the online space.<\/em><\/p>\n\n\n\n

A poorly executed or mediocre website not only costs you the money you spent on it but also many potential clients you could work with happily\u2014and at higher rates. <\/p>\n\n\n\n

When you try to fix a poorly designed website, more expenses pile up. In fact, many web designers\u2014including myself\u2014won\u2019t take on the task of fixing someone else\u2019s work. Along with the extra costs, you\u2019ll lose a lot of time and clients\u2014not to mention damage to your reputation, as those who\u2019ve already seen your poorly executed site aren\u2019t likely to give you a second chance. <\/p>\n\n\n\n

\n

Time is valuable, and everyone tries to save it. First impressions are critically important\u2014especially because there\u2019s only one chance to make a first impression!<\/p>\n<\/blockquote>\n\n\n\n

DIY website: When you do it yourself…<\/strong><\/h3>\n\n\n\n

If you decide to tackle your own website, be prepared to invest a lot of time, energy, money, and patience. You\u2019ll have to wear many hats\u2014web designer, SEO expert, copywriter, and marketer. It can be an exciting learning journey, but it will eat up a lot of time that could be better spent practicing your profession. <\/p>\n\n\n\n

Let\u2019s dive into the details.<\/strong><\/h5>\n\n\n\n

It\u2019s not impossible to teach yourself web design\u2014I went through the same process. I moved from being a graphic designer to working as a helper, and I learned web design while building my own websites for family constellation therapy, Qigong, and sound therapy. That\u2019s where it all began. Although I had almost two decades of graphic design experience and a solid foundation in the field, it still wasn\u2019t easy to get the knowledge I needed to create websites that work both functionally and visually.<\/p>\n\n\n\n

If you\u2019re starting from scratch, you\u2019ll need good English skills, as most tutorials are in English. (This article was first written for Hungarian mental health professionals.)Plus, you\u2019ll have to invest a lot of time. It will take months before you can put together a decent (read: mediocre) site.<\/p>\n\n\n\n

Beyond the technical aspects, you\u2019ll need to dive into design\u2014an exciting prospect, no doubt.
You\u2019ll soon realize that besides the chosen website builder, you\u2019ll need to understand WordPress\/Wix basics, image editing, color correction, vector graphics, logo design, typography, and even how to make foreign character sets work in fonts designed for English. <\/p>\n\n\n\n

Besides the cost of hosting and a domain, you\u2019ll also need to invest in some website builders, professional design tools (like the Adobe suite or Canva), and for even a basic site, you might need some CSS or HTML coding knowledge.<\/p>\n\n\n\n

It\u2019s not impossible to learn all this. But as you spend time and energy learning these skills (along with content creation, audience targeting, and SEO), you won\u2019t be spending that time on your core professional work\u2014which again means losing clients and money.<\/p>\n\n\n\n

A professional web designer, who understands the essence of your profession, can save you all this trouble. However, they won\u2019t come cheap, because they know that the key lies in the details, and working out those details requires more time and specialized knowledge. But the results will speak for themselves.<\/p>\n\n\n\n

Summary: Why investing in a professional website is worth it<\/strong><\/h3>\n\n\n\n

As a well-being professional, your job is to support others in their growth. But don\u2019t forget that your own business needs the same attention and care. Your online presence is where the first connection is made\u2014a professional website is the first step to reaching the right people, building trust, and forming genuine, valuable relationships with your clients. If you don\u2019t invest in this, you won\u2019t just lose clients; your confidence may also take a hit when you end up working with people who aren\u2019t aligned with you.<\/p>\n\n\n\n

Cheap solutions always cost more in the long run. But if you make a conscious decision now and invest in a quality website, it will become the foundation of a stable business. Clients will trust you, recognize your professionalism, and appreciate the value you bring. Don\u2019t be a slave to your own business\u2014be its leader!<\/p>\n\n\n\n

Yes, a cheaper website may seem like an attractive offer at first, but think about it this way: it\u2019s like trying to save money on running shoes. Sure, you save a little upfront, but after getting blisters for the third time and dealing with knee pain every time you run, you realize you\u2019ve spent more on band-aids, physiotherapy, and doctor\u2019s appointments than you would have on a good pair of shoes. The same applies to websites. The fast and cheap solutions will always cost more in the end\u2014lost clients, lost time, and maybe even lost enthusiasm for the profession you\u2019ve dedicated yourself to.<\/p>\n\n\n\n

\n

If you invest thoughtfully and choose a professional online presence, you\u2019ll have a solid foundation for your business. You won\u2019t be a slave to your profession\u2014you\u2019ll be the proud leader of the helping business you\u2019re building.\u00a0<\/p>\n<\/blockquote>\n\n\n\n

And who wouldn\u2019t want to be that kind of successful and cool boss?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

I often see that fresh coaches, counselors, or mental health professionals feel that the most important investment they can make for success is to spend heavily on training\u2014and rightly so. But when it comes to online presence, suddenly the philosophy becomes \u201clet\u2019s save here because anyone can make a website.\u201d Or maybe they ask the \u201chandy\u201d family friend, who just finished a WordPress course. But this will undoubtedly cost them dearly. Why? In this article, I\u2019ll explain.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[88],"tags":[],"class_list":["post-987582731","post","type-post","status-publish","format-standard","hentry","category-insights"],"yoast_head":"\nWhy does a cheap website end up costing you more? - edinagora.eu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edinagora.eu\/en\/why-does-a-cheap-website-cost-so-much-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why does a cheap website end up costing you more? - edinagora.eu\" \/>\n<meta property=\"og:description\" content=\"I often see that fresh coaches, counselors, or mental health professionals feel that the most important investment they can make for success is to spend heavily on training\u2014and rightly so. 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