IT’S NOT ENOUGH TO BE A PRO — YOU NEED TO LOOK LIKE ONE TOO!
websites & branding
for coachesthreapistsmentorsmediatorsfacilitatorsnaturopathsyoga instructorspsichologystmental health other human service providers who want a clear, authentic, and professional online presence.
My name is Edina Góra, and I am a graphic designer and web designer. Most of my clients are dedicated human service professionals like you, who work with heart and soul to improve the lives of others and alleviate suffering.
The reason why more and more experienced and emerging professionals in the helping field choose to work with me is that I, too, spent many years in this area as a family constellator, qigong instructor, and sound therapist. I deeply understand the needs and challenges you face, whether it’s about how to present yourself to the world or how to overcome writer’s block. I know how to build an authentic and honest brand that truly reflects your values.
This page offers you the opportunity to make your expertise, talent, and compassion visible in the online space and to connect genuinely with your audience.
read on and find out how I can help!
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VISIBILITY
Impactful & Authentic
Connect with the people who need you most!
I understand that you prefer personal connections. However, the online world offers an unparalleled opportunity to reach even more people who genuinely need your help. It’s not about changing who you are; quite the opposite!
The goal is to present yourself authentically, honestly, and bravely, so your true values become visible online as well.
The challenge
Did you know that visitors decide within 2 seconds whether to stay on your site or move on?
Having just any website is no longer enough. You need a truly effective website if you want to be visible.
How I Make It Happen
I create an attractive and functional website that aligns with your goals.
For projects in English or Spanish, my focus is on strategy, structure, design, and technical implementation rather than full website copywriting. I can help you define the message, page structure, and user journey, so your content has a clear and effective framework.
What
makes a professional website?
Well-Organized
Your focus is instantly clear
Your website’s structure should be clearly organized, with an easy-to-use menu system. Achieving this requires thorough planning, keeping your visitor's perspective in mind.
Authentic
Reflects Who You Are
Your content and design should authentically reflect your values and credibility. Interestingly, this is best achieved when your site focuses on your visitors rather than on yourself.
Goal-oriented
Every Detail Supports Your Goal
Your website must have a purpose: whether it’s booking, educating, or selling services. Every element on your site, from text to visuals, should work towards turning visitors into clients.
Functional
Everything Works Smoothly
A professional website isn’t just beautiful; it’s also technically reliable, ensuring a seamless experience for visitors. Quality web development and the right hosting are key to achieving this.
User-friendly
Easy Navigation on All Devices
User experience is crucial. A logical layout, responsive design, clearly visible buttons, and quick access to essential information help your visitors easily find what they’re looking for on your site.
Engaging
Captivates Visitors Instantly
A well-designed website grabs attention with simplicity and relevant content from the first moment. The goal is for visitors to quickly find what matters to them and stay to explore further.
What features might you need?
As a coach, mentor, teacher, facilitator, yoga / qigong instruktor, mental health professional, the most common requests are:
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APPOINTMENT BOOKING
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EVENT MANAGEMENT
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ONLINE STORE
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MULTILINGUAL SITE
If you have a special request, just let me know.
It’s important to know
that each of these features comes with various options, ranging from more affordable to more advanced solutions. For instance, whether you want to integrate appointment booking with credit card payments, or if your event management system should allow registration only or also sell tickets, will impact your choices.
These decisions will influence the cost of creating and maintaining your website.
For accurate pricing,
it also matters whether you need a simple (yet powerful) single-page site or a more complex one with rich content, multiple features, or even a membership system to best serve your goals, as well as those of your current and future clients.
This is why it’s essential to discuss the details before I prepare a quote for you.
how
do we begin working together?
Not every starting point looks the same.
Sometimes all the key materials for a website are already in place, and all you need is a clear, precise quote. Other times, we first need to clarify the professional direction, your offer, your audience, or the structure of the website. And with more complex systems, a separate planning phase is essential — so the structure, technical decisions, and workflow are clear before development begins.
1. For a well-defined project: a tailored quote
If you already know what kind of website you need, and your main copy, images, features, and budget range are more or less clear, send me a short project enquiry. Based on the details, I’ll prepare a tailored quote — or ask for a few clarifications if needed.
2. If the direction is still taking shape: strategic consultation
If you’re not yet fully clear on your audience, offer, message, or website structure, we can begin with a strategic consultation. This helps us clarify what your website needs to communicate before moving into design or development.
3. For complex systems: project planning
For multilingual websites, online shops, membership systems, booking platforms, newsletter setups, or other more complex features, a separate project planning phase is usually needed. This allows us to map out the structure, technical solutions, workflow, and priorities before preparing the full development proposal.
How We'll Work
together
step 1
Project enquiry
Send me a short message about your project: what kind of website or visual identity you need, where you are in the process, and whether your materials are already prepared.
step 2
Choosing the right starting point
After reviewing your message, I’ll let you know whether the next step is a tailored quote, a strategic consultation, or a separate project planning phase.
step 3
Proposal or planning phase
For clear, well-defined projects, I prepare a detailed proposal. For more complex or still-forming projects, we first clarify the structure, goals, features, and workflow.
step 4
Design, development and handover
Once the direction is clear and the proposal is approved, we move into the creative and technical work. After completion, I hand over the finished website or visual identity and provide the guidance you need to use it confidently.
for your online presence
branding + strategy + website development
The challenge
A website is more than a digital business card
Creating a website for a professional practice is not just a design task. It requires clarity, structure, and a visual language that reflects the quality of your work.
Many therapists, coaches, consultants, and other helping professionals know that they need an online presence, but find it difficult to translate their expertise into a clear, professional, and trustworthy website.
The challenge is often not only what to say, but how to organise it: what belongs on the homepage, how the services should be presented, how much personal presence is appropriate, and how the whole site can feel coherent rather than improvised.
Without a clear strategy, even a beautiful website can feel vague, generic, or disconnected from the real value of your work.
My approach
Strategic design with a clear visual direction
I help you create a website that is not only visually appealing, but also strategically clear and professionally grounded.
My work focuses on the structure, visual direction, user journey, branding, and overall communication logic of your website. Together, these elements help your online presence feel coherent, trustworthy, and aligned with the way you actually work.
This gives you a much stronger foundation to work from.
Beyond the website
Practical systems that support your work
A professional website often needs more than a few well-designed pages.
Depending on your project, I can help you think through the wider system around your online presence: booking options, newsletter integration, multilingual structure, event pages, membership areas, or other features that support your work in a practical and sustainable way.
The goal is not to add unnecessary complexity, but to create a clear, well-organised system that supports your professional presence and makes it easier for the right people to understand what you offer.
I don’t work on an assembly line.
To keep the process personal and focused,
I take on
only one
new website project per month.
Explore
my works
logo designs
These examples show logo designs, but I can also create the full visual identity around them — so your branding stays coherent across every touchpoint.
website designs
Every design featured here was created for a real client website.
Click on the buttons
and check out the live websites!
portfolio
What
is it like to work with me?
Let my clients tell you!
The reason I asked Edina to create a website for me is that she developed one for a dear acquaintance of mine, and I was very impressed by it. Working with Edina is a truly captivating experience. She quickly understands what I want, and her professionalism, impeccable taste, and reliability are simply mesmerizing. I never doubted for a moment that I would have a website that met my expectations. In fact, it is much more intricate and splendid than I imagined, as she offered well-functioning solutions to challenges I wasn't even aware of, given my lack of experience in promoting a personal business. I am extremely satisfied with the end result and proudly make my website available on the internet. At the same time, what is certainly just as important to me is that I have gained a very good friend in the process.
Anikó Kátai
nutritionist
kataianiko.com
Thank you so much for your conscientious, enthusiastic, and persistent work, Edina Góra. I am extremely grateful that our collaboration resulted in a new identity and a high-quality, user-friendly website for Hovatovább Port. When we started working together, you said, "we'll keep at it until it's right" – and that's exactly what happened. It was a lot of work, but it was definitely worth it. I can only recommend working with you to everyone.
Balázs Sutka
actor, director, mentor and game master
Hovatovább Port
I asked Edina to design a new website and a completely new brand identity. The website was a more complex project due to its subscription system. Edina built the entire system from scratch, and thanks to her efficient and solution-oriented approach, I feel that my business is in the best possible hands every time we implement new developments on the site.
Vass Szofi
innovative language teaching
svspanyol.com
I wholeheartedly recommend Edina to everyone! Why? Because her innate "helping spirit" and empathetic skills allow her to easily and accurately tune into her clients, resulting in professional work that precisely reflects the person (or business). Edina's works have a soul, they come to life, and bring joy to people! I wish her and her clients many more wonderful connections - with love!
Zsofia Zalai-Zempléni
mastercoach
zemplenizsofia.com
Edina created a website for me that I had always dreamed of: it not only reflects the nature of my work but also my personality. The colors, the logo – they all praise her taste (meaning the entire brand!), but beyond that, she contributed with full dedication to editing and selecting the content. Throughout our collaboration, she was consistently punctual, precise, and incredibly fast, attentive to my needs. I am very grateful for her work and wholeheartedly recommend her to others!
Beatrix Tóth
life coach and language coach
tothbeatrix.hu
When we needed a logo, Edina transformed her own creative ideas to fit our needs perfectly, creating something we still identify with today. The website, meanwhile, became an easy-to-use yet professional, high-quality creation.
Gizella Foskolos
Rolling Spirits
I asked Edina to revamp my old website. For years, I wanted a new identity and a different color scheme that better reflects my personality and profession, but I thought it was too big and challenging a task. Edina proved me wrong with her fast, precise, and professional work! I thoroughly enjoyed our collaboration. She beautifully shaped even those ideas that were just feelings or vague concepts in my mind. She immediately attuned to me and had fantastic ideas not just in terms of design but also in structuring the new website content. I wholeheartedly recommend her to everyone!
Mónika Uhlár
life coach, self-awareness consultant
szemleletvaltas.com
Edina designed my entire brand identity, including the logo, website, business cards, and promotional materials. She understood and felt my needs so well that she knew better than I did what I wanted. She is fast, precise, and creative. A professional, decisive expert with whom working together is a pleasure. I wholeheartedly recommend her.
Andriska Rita
life coach
9elet.hu
Edina was very thorough. She not only paid attention to the technical details but was also very creative. The design, functionality, and user experience are all impeccable! I wholeheartedly recommend Edina.
Andrea Hajós
CEO
Headway Consulting
Business card and website – complete branding design. It was a fantastic collaboration. I enjoyed every step of the process. It felt like we were just chatting, and Edina professionally translated that conversation into colors and branding elements that best represent my professional activities and communicate with my clients. She provided helpful guidance for photo shoots and assisted with post-processing of images. She quickly created the website, which is easily found by those who need my services and is considered useful and professional by my clients. Just as I do! Thank you, Edina!
Rita Zsolnai
mental health professional
zsolnairita.hu
get in touch
about your project
Send me your project enquiry
Tell me where you are in the process, what kind of support you’re looking for, and what you’d like your website or visual identity to help you achieve. I’ll review your message and let you know whether the next step is a tailored quote, a strategic consultation, or a separate project planning phase.
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