I often see that fresh coaches, counselors, or mental health professionals feel that the most important investment they can make for success is to spend heavily on training—and rightly so. But when it comes to online presence, suddenly the philosophy becomes “let’s save here because anyone can make a website.” Or maybe they ask the “handy” family friend, who just finished a WordPress course. But this will undoubtedly cost them dearly. Why? In this article, I’ll explain.

I know defining your target audience doesn’t sound like the most exciting task, but if you want a truly impactful website, it’s unavoidable! I can design the coolest website in the world for you, packed with amazing features, but if you don’t know who you’re speaking to, it’s like throwing a huge party with lots of money but having no clue who it’s for.

Creating a website is an exciting process for both clients and web designers. It’s like building with LEGO: some follow the instructions, some get it wrong, and some create amazing new worlds with the same “boring” pieces. A successful website is like a creative LEGO project. With a skilled web developer, it can be an immersive and enjoyable process. However, with a less competent designer, it can become a drawn-out nightmare. By planning ahead, making thoughtful decisions, and collaborating with a talented web designer, you can avoid unpleasant surprises and create an effective and attractive website.

Imagine you’re about to launch your dream business, but people can’t find you online. Or maybe you’re a seasoned entrepreneur whose customer acquisition strategy used to work, but now your old methods aren’t delivering results. No matter how fantastic your services or products are, without a well-functioning online presence, it’s like standing on the edge of town on a deserted street corner, hoping someone will stumble upon your business.

This article continues from my previous piece, “How to Build Your Online Presence as a Well-being Professional.” It’s written for those working in wellness and mental health fields, but it can also be useful if you’re looking to become visible in other areas. Let’s go through the initial steps!

This article is primarily for those who are in or have studied fields related to wellness, mental health, or similar helping professions, and want to establish their online presence but don’t know how to start. I’m writing not as a marketer but as an advertising graphic designer and web designer who is passionate about assisting wellness professionals. Dear colleagues, let me address you informally.